At Alter Ego Consulting, we bridge the gap between a great product and great commercial strategy & market execution. We provide high growth health tech, wellness, and consumer brands with fractional executive leadership and strategic commercial architecture that drives real market velocity.
Our collective experience spans over two decades of leading international growth, sales, and marketing transformations at global giants like Google, Fitbit, Vodafone, and Kodak. We have built, launched, and scaled commercial operations across 14+ countries in the APAC and European markets, managing everything from digital transformations to complex retail and healthcare distribution networks.
Our team are sales and marketing experts with experience running some of the world’s biggest brands, as well building new brands from the ground up.
We can help fill the gap, support that big project, or act as a long-term trusted partner to your business.
Service overview
Startup support
Marketing strategy
Brand positioning
Consumer research
Product launches
Customer segmentation
Product lifecycle
Resource and budget planning
Team structure
Investor Narrative
Distribution strategy
Go To Market strategy
Sales & Ops
Geographic expansion
Retail engagement
Our experience
