Alter Ego was born from a passion for helping brands grow in Asia Pacific
Why choose us:
Strategic Expertise:
Access to experienced professionals with a proven track record
Hands-On Support:
Tailored guidance and assistance to meet specific business needs.
Industry Knowledge & Experience:
Deep understanding of various sectors including tech, health, telco, automotive, and SaaS.
Asia-Pacific Focus:
Specialised knowledge and connections in the region.
Fractional Services:
Flexible engagement options to suit different business stages.
Customer first
We believe the customer should be the centre of decision making. Understanding what your customer wants and how they behave is fundamental to strategy.
Our Values
We are passionate about the region
Covering more than half the worlds population and with rapid growth, APAC represents a huge opportunity for many businesses. However the region is diverse and complex requiring skilled expertise to navigate the consumer and market nuances. Nothing excites us more than the opportunity to help businesses get it right here.
We like doing good
We care about the impact we make, and get a lot more joy from our work when we genuinely make people’s lives better.
Branding is not promotion
We believe in the long and the short of it. Short-term tactics like promotions drive immediate sales and there is absolutely a place for them, but promotions often fail to build lasting brand equity. Instead, long-term brand-building efforts, such as emotional advertising and storytelling, are essential for sustainable growth.
People Matter
The people we do business with, the people you do business with, the people in your business all matter to us. We believe people buy from people and our approach is to build solid relationships and mututal understanding.
Retail (and e-tail) is detail
It’s an old saying, but it still holds true and we know the detail across APAC like no one else.
Jaime Hardley, Managing Partner
Jaime is an accomplished Marketing Director/Vice President with 15+ years of experience in developing and executing customer-centric strategies that have resulted in significant growth for companies such as Google, Fitbit, Goodyear & Dunlop Tyres, and Vodafone.
She is a marketing, customer strategy, GTM, and Asia Pacific expert with a proven track record of delivering commercial turnarounds, managing through large-scale change, and building new businesses.
She has commercial experience across all routes to market, including retail, telco-operator, distributor, online channels, enterprise, and SaaS.