Welcome to Alter Ego Consulting – your trusted partner for navigating business strategy, marketing, and Go-To-Market solutions in the Asia-Pacific region.
With decades of experience working with blue-chip companies, we specialise in helping businesses successfully enter new markets or expand their presence in APAC.
Our expertise lies in understanding the unique challenges and opportunities in this diverse region, and we know how to build and realise value to drive sustainable growth for your business.
Let us guide you in unlocking your full potential in the market, whether it be in Australia or across APAC.
Our team are retail sales and consumer marketing experts with experience running some of the world’s biggest brands, as well building new brands from the ground up.
We can help fill the gap, support that big project, or act as a long-term trusted partner to your business.
Service overview
Marketing strategy
Brand positioning
Consumer research
Campaign development
Product launches
Customer segmentation
Product lifecycle
Resource and budget planning
Team structure
Distribution strategy
Go To Market strategy & execution
Sales & Ops
Geographic expansion
Retail engagement
